The Economics of the Modern Data Stack

90–95% of the mid-market consumer brands we speak with are dissatisfied with their ability to make decisions using data. It’s not a technology problem. It’s an economics problem.

The total cost of ownership of the modern data stack, including software and staff, often exceeds $500K per year. For a company generating $5M in EBITDA, that means the investment must drive a 10% improvement just to break even.

Then there’s the uncertainty:

• How long before it delivers value?
• Will the team actually use it?
• What happens when the person who built it leaves?

Many companies decide to stick with the status quo rather than take a leap of faith.

That’s why we’re building Veloflo. One system designed to make the ROI obvious, deliver value before investment is required, and eliminate the need for dedicated technical resources to keep it running.

The result: more companies making winning decisions.